A vegetable vendor in China has adopted such a unique method to draw in female customers that a video of him has gone viral on social media.
While vegetable vendors typically rely on fresh produce, affordable prices, or special discounts to attract buyers, this Chinese shopkeeper decided to wear makeup to make his stall stand out. In the video circulating on social media, the vendor can be seen selling vegetables at his stall wearing full makeup. According to reports, the vendor adopted this unusual style specifically to catch the eye of female shoppers, though his creative marketing strategy ended up capturing the attention of social media users worldwide.

